Hospitality Advance International, Inc. | Projects
HAI Projects
Our expertise
  • Hotel acquisition and Development
  • Hotel Management
  •  Hotel Asset Management Services
  • Hotel Asset Management
  • Hotel Feasibility & Market Studies
  • Hotel sales and marketing
  • Hotel Sales & Marketing Strategy and Execution
  • Hotel Training
  • Restaurant Management & Concept Development
Why choose Hospitality Advance
Brazil Opportunities
HAI Projects
2016 / 2015 / 2014 / 2013 / 2012 / 2011 / 2010 / 2009 / 2008 / 2007 / 2006
2016

CREEKSIDE INN

90611 Overseas Highway, Islamorada, Florida, 33001

Boutique Resort with 40 Rooms and Suites
Retained to strategically improve revenue performance.

2013 to Present

Asset Management including Operations Sales, Marketing and Revenue Management

  • Conduct competition analysis, rooms, suites and facilities.
  • Conduct comprehensive rate review and SWOT analysis.
  • Develop rate strategy recommendations to increase room rates on weekend and special peak date periods.
  • Reposition Hotel with all online travel agencies and Creekside Inn website.
  • Make recommendations to improve quality of rooms.
  • Including bedding additional amenities and services.
  • Daily and weekly management of OTA pricing and room allotment.
  • Analyze competitive positioning, market share and overall revenue performance.
  • Review rate structure by room type and modify both to maximize revenues.
  • Review and develop current revenue management process and reports.
  • Develop channel management strategies and deployment.
  • Revise rate structure and facilitate implementation in all channels.
  • Develop and implemented OTA strategy to assure consistent placement on first page.
  • Develop and implement required revenue management pickup and pace reports.
  • Review, Revise and Implement short-term online OTA promos.
  • Perform Ongoing Revenue Management and OTA Marketing Tasks.
  • Monitor competitive rates and booking pace, and make recommendations for daily and weekly ongoing pricing actions including changes and modifications of rates and availability and implementation of special promos to improve revenues.
  • Analyzed current Booking engine and Property Management system and made recommendations moving forward with the focus on a web based system for both.
  • Work with owner in discussing and negotiating with any new potential technology vendor to assure hotel received the highest possible ROI.
  • Enlisted New OTA companies especially in those markets that have not produced business for hotel in the past.
  • Answer all reviews in Trip Advisor on behalf of Creekside Inn
  • Contact New customers within the following Segments: Travel Industry, Travel Agents, Consortia, Tour Operators, Wholesalers, SMERF, and Leisure Groups to sell and increasing room nights and revenue from these accounts.
  • Monitor Competition in above note segments advising of any rate adjustments or special promos.
  • Explore COOP opportunities with Airlines, CVB and Travel Related associations.
  • Recommend Seasonal Promotions to drive additional revenues especially during need periods.
  • Organize and implement mutually agreed upon familiarization trips and attend trade show and sales missions where required in mark.
  • Assist in Redesigning web site with focus on improving customer bookings.
    • Provide weekly and monthly critical report development and analysis.
    • Provide input into the development and configuration of the new room and suite products.

Clay Hotel South Beach

1438 Washington Avenue, Miami Beach, Florida 33139

Boutique Resort with 130 Rooms and Suites
Retained to strategically improve revenue performance.

2015 to Present

  • Sales, Marketing and Revenue Management
  • Review rate structure by room type.
  • Review current revenue management process and reports.
  • Review channel management strategies and deployment.
  • Revise rate structure and facilitate implementation in all channels if required.
  • Review room type revpar and rate to see what can be done in terms of pricing and marketing moving forward.
  • Develop and implement required revenue management pickup and pace reports to monitor and track room nights and revenue and make the required adjustments that will assure the hotel of exceeding revenues.
  • Review room type inventory by Online Travel Agent (OTA) to assure that hotels have the proper inventory of rooms displayed and at the right price. Implement any changes to improve revenues by room type
  • Review, Revise and Implement short-term online OTA promos.
  • Perform Ongoing Revenue Management and OTA Marketing Tasks daily weekly and as needed.
  • Enlist New OTA companies especially in those markets that have not produced business in the past.
  • Analyze current Booking engine and Property Management system and make recommendations moving forward with the focus on a web-based system for both.
  • Work with Management Company in discussing and negotiating with any new potential technology vendor for Booking Engine and PMS to assure hotel receives the highest possible ROI.
  • Coordinate and modify online content, channel management and SEO maximization with current PMS and booking engine provider.
  • Daily OTA Management to assure maximization of revenues.

LIMETREE BAY RESORT

68500 Overseas Highway, Long Key, Florida, 33001

Boutique Resort with 50 Rooms and Suites
Retained to strategically improve product & financial performance.

2009 to Present

Asset Management including Operations Sales, Marketing and Revenue Management

  • Conduct competition analysis, rooms, suites and facilities.
  • Conduct comprehensive rate review and SWOT analysis.
  • Develop rate strategy recommendations to increase room rates on weekends and special peak date periods.
  • Reposition Hotel with all online travel agencies and Limetree website.
  • Set up weekly revenue management format and key actions.
  • Develop room, suite and facility enhancement recommendations to strategically improve product.
  • Create and recommend competitive rate philosophy and strategy for all room types. This involved development and implementation of rate ate strategy to improve revpar.
  • Create rate strategies by season and day of week that increased revenues on weekend and revpar weekday.
  • Provide keyword analysis and recommendations to improve online exposure to upscale market.
  • Assist in Redesigning web site with focus on improving customer bookings.
  • Provide weekly and monthly critical report development and analysis.
  • Provide input into the development and configuration of the new room and suite products.

CINCO CEIBAS LODGE AND SPA

Pangola, Costa Rica

Eco Friendly and wellness Resort
(50 upscale rooms and suites). Hired as hotel asset Management Company to assist with developing, and operating a full service eco friendly and wellness center in the center of Costa Rica.

2012 to Present

  • Hotel Asset Management
  • Provide our professional insights on the best possible hospitality application for the property that will maximize revenues and create the highest possible ROI for owner and investors.
  • Review current revenue management process and reports.
  • Current plan includes the following key actions:
    • Creation of Business plan to present to financial providers and potential investors.
    • Develop full competitive Analysis including assessment of key features and benefits.
    • Creation of SWOT Analysis.
    • Create 10-year pro-forma capital and operating budget.
    • Developed marketing brochure to attract perspective investors or financial providers.
    • Work with owner and architects to design hotel including guest rooms, spa, and food and beverage facilities.
    • Recommend potential financial providers and investors.
    • Provide insight into ordering of FFE and Equipment on behalf of owners.
    • Provide report on potential brands or management companies that would be right fit for project.
    • Secure investment by financial provider or investors.
    • Negotiate and finalize contracts with vendors.
    • Approve hiring of all key executives by Management Company or brand.

BOSANOVA CONDO HOTEL

Mazatlan, Mexico

Bosanova Condo Hotel Project (82 upscale beachfront condo hotel units)
Hired as hotel asset management company.

2012 to Present


Hotel Asset Management

Provided our professional insights on the best possible hospitality application for the property that will maximize revenues and encourage luxury brand involvement.

  • Conducted Brand and management-franchising company selection process to maximize commercial opportunities for the condo suite resort.
  • Created pro-forma capital and operating budget.
  • Developed marketing brochure to attract perspective condo unit buyers.
  • Worked with owners and architects to design hotel including guest rooms, spa, and food and beverage facilities to be in line with brand.
  • Implemented the actions and initiated strategic partnership agreements with top luxury hotel companies desiring to grow to new markets, such as Mazatlan.
  • Negotiated and finalized brand contract and hotel management contracts on behalf of ownership.
  • Secured commitments from luxury Hotel Company for Branding condo-hotel in Mazatlan.

Phase II

  • Monitor performance of contracted luxury Hotel Company.
  • Provide insight into ordering of FFE and Equipment on behalf of owners.
  • Analyze reports delivered by branding and management companies and present opinions to ownership.
  • Bi-annual audits of the Branding company actions in written report delivered to client.
  • Negotiate and finalize contracts with vendors.
  • Approve hiring of all key executives by Management Company.
2015

CREEKSIDE INN

90611 Overseas Highway, Islamorada, Florida, 33001

Boutique Resort with 40 Rooms and Suites
Retained to strategically improve revenue performance.

2013 to Present

Asset Management including Operations Sales, Marketing and Revenue Management

  • Conduct competition analysis, rooms, suites and facilities.
  • Conduct comprehensive rate review and SWOT analysis.
  • Develop rate strategy recommendations to increase room rates on weekend and special peak date periods.
  • Reposition Hotel with all online travel agencies and Creekside Inn website.
  • Make recommendations to improve quality of rooms.
  • Including bedding additional amenities and services.
  • Daily and weekly management of OTA pricing and room allotment.
  • Analyze competitive positioning, market share and overall revenue performance.
  • Review rate structure by room type and modify both to maximize revenues.
  • Review and develop current revenue management process and reports.
  • Develop channel management strategies and deployment.
  • Revise rate structure and facilitate implementation in all channels.
  • Develop and implemented OTA strategy to assure consistent placement on first page.
  • Develop and implement required revenue management pickup and pace reports.
  • Review, Revise and Implement short-term online OTA promos.
  • Perform Ongoing Revenue Management and OTA Marketing Tasks.
  • Monitor competitive rates and booking pace, and make recommendations for daily and weekly ongoing pricing actions including changes and modifications of rates and availability and implementation of special promos to improve revenues.
  • Analyzed current Booking engine and Property Management system and made recommendations moving forward with the focus on a web based system for both.
  • Work with owner in discussing and negotiating with any new potential technology vendor to assure hotel received the highest possible ROI.
  • Enlisted New OTA companies especially in those markets that have not produced business for hotel in the past.
  • Answer all reviews in Trip Advisor on behalf of Creekside Inn
  • Contact New customers within the following Segments: Travel Industry, Travel Agents, Consortia, Tour Operators, Wholesalers, SMERF, and Leisure Groups to sell and increasing room nights and revenue from these accounts.
  • Monitor Competition in above note segments advising of any rate adjustments or special promos.
  • Explore COOP opportunities with Airlines, CVB and Travel Related associations.
  • Recommend Seasonal Promotions to drive additional revenues especially during need periods.
  • Organize and implement mutually agreed upon familiarization trips and attend trade show and sales missions where required in mark.
  • Assist in Redesigning web site with focus on improving customer bookings.
    • Provide weekly and monthly critical report development and analysis.
    • Provide input into the development and configuration of the new room and suite products.

Clay Hotel South Beach

1438 Washington Avenue, Miami Beach, Florida 33139

Boutique Resort with 130 Rooms and Suites
Retained to strategically improve revenue performance.

2015 to Present

  • Sales, Marketing and Revenue Management
  • Review rate structure by room type.
  • Review current revenue management process and reports.
  • Review channel management strategies and deployment.
  • Revise rate structure and facilitate implementation in all channels if required.
  • Review room type revpar and rate to see what can be done in terms of pricing and marketing moving forward.
  • Develop and implement required revenue management pickup and pace reports to monitor and track room nights and revenue and make the required adjustments that will assure the hotel of exceeding revenues.
  • Review room type inventory by Online Travel Agent (OTA) to assure that hotels have the proper inventory of rooms displayed and at the right price. Implement any changes to improve revenues by room type
  • Review, Revise and Implement short-term online OTA promos.
  • Perform Ongoing Revenue Management and OTA Marketing Tasks daily weekly and as needed.
  • Enlist New OTA companies especially in those markets that have not produced business in the past.
  • Analyze current Booking engine and Property Management system and make recommendations moving forward with the focus on a web-based system for both.
  • Work with Management Company in discussing and negotiating with any new potential technology vendor for Booking Engine and PMS to assure hotel receives the highest possible ROI.
  • Coordinate and modify online content, channel management and SEO maximization with current PMS and booking engine provider.
  • Daily OTA Management to assure maximization of revenues.

LIMETREE BAY RESORT

68500 Overseas Highway, Long Key, Florida, 33001

Boutique Resort with 50 Rooms and Suites
Retained to strategically improve product & financial performance.

2009 to Present

Asset Management including Operations Sales, Marketing and Revenue Management

  • Conduct competition analysis, rooms, suites and facilities.
  • Conduct comprehensive rate review and SWOT analysis.
  • Develop rate strategy recommendations to increase room rates on weekends and special peak date periods.
  • Reposition Hotel with all online travel agencies and Limetree website.
  • Set up weekly revenue management format and key actions.
  • Develop room, suite and facility enhancement recommendations to strategically improve product.
  • Create and recommend competitive rate philosophy and strategy for all room types. This involved development and implementation of rate ate strategy to improve revpar.
  • Create rate strategies by season and day of week that increased revenues on weekend and revpar weekday.
  • Provide keyword analysis and recommendations to improve online exposure to upscale market.
  • Assist in Redesigning web site with focus on improving customer bookings.
  • Provide weekly and monthly critical report development and analysis.
  • Provide input into the development and configuration of the new room and suite products.

CINCO CEIBAS LODGE AND SPA

Pangola, Costa Rica

Eco Friendly and wellness Resort
(50 upscale rooms and suites). Hired as hotel asset Management Company to assist with developing, and operating a full service eco friendly and wellness center in the center of Costa Rica.

2012 to Present

  • Hotel Asset Management
  • Provide our professional insights on the best possible hospitality application for the property that will maximize revenues and create the highest possible ROI for owner and investors.
  • Review current revenue management process and reports.
  • Current plan includes the following key actions:
    • Creation of Business plan to present to financial providers and potential investors.
    • Develop full competitive Analysis including assessment of key features and benefits.
    • Creation of SWOT Analysis.
    • Create 10-year pro-forma capital and operating budget.
    • Developed marketing brochure to attract perspective investors or financial providers.
    • Work with owner and architects to design hotel including guest rooms, spa, and food and beverage facilities.
    • Recommend potential financial providers and investors.
    • Provide insight into ordering of FFE and Equipment on behalf of owners.
    • Provide report on potential brands or management companies that would be right fit for project.
    • Secure investment by financial provider or investors.
    • Negotiate and finalize contracts with vendors.
    • Approve hiring of all key executives by Management Company or brand.

BOSANOVA CONDO HOTEL

Mazatlan, Mexico

Bosanova Condo Hotel Project (82 upscale beachfront condo hotel units)
Hired as hotel asset management company.

2012 to Present


Hotel Asset Management

Provided our professional insights on the best possible hospitality application for the property that will maximize revenues and encourage luxury brand involvement.

  • Conducted Brand and management-franchising company selection process to maximize commercial opportunities for the condo suite resort.
  • Created pro-forma capital and operating budget.
  • Developed marketing brochure to attract perspective condo unit buyers.
  • Worked with owners and architects to design hotel including guest rooms, spa, and food and beverage facilities to be in line with brand.
  • Implemented the actions and initiated strategic partnership agreements with top luxury hotel companies desiring to grow to new markets, such as Mazatlan.
  • Negotiated and finalized brand contract and hotel management contracts on behalf of ownership.
  • Secured commitments from luxury Hotel Company for Branding condo-hotel in Mazatlan.

Phase II

  • Monitor performance of contracted luxury Hotel Company.
  • Provide insight into ordering of FFE and Equipment on behalf of owners.
  • Analyze reports delivered by branding and management companies and present opinions to ownership.
  • Bi-annual audits of the Branding company actions in written report delivered to client.
  • Negotiate and finalize contracts with vendors.
  • Approve hiring of all key executives by Management Company.
2014

LIMETREE BAY RESORT

68500 Overseas Highway, Long Key, Florida, 33001

Boutique Resort with 50 Rooms and Suites
Retained to strategically improve product & financial performance.

2009 to Present

Asset Management including Operations Sales, Marketing and Revenue Management

  • Conducted competition analysis, rooms, suites and facilities.
  • Conducted comprehensive rate review and SWOT analysis.
  • Developed rate strategy recommendations to increase room rates on weekends and special peak date periods.
  • Repositioned Hotel with all online travel agencies and Limetree website.
  • Set up weekly revenue management format and key actions.
  • Developed room, suite and facility enhancement recommendations to strategically improve product.
  • Created and recommended competitive rate philosophy and strategy for all room types. This involved development and implementation of rate ate strategy to improve revpar.
  • Created rate strategies by season and day of week that increased revenues on weekend and revpar weekday.
  • Provided keyword analysis and recommendations to improve online exposure to upscale market.
  • Assisted in Redesigning web site with focus on improving customer bookings.
  • Provide weekly and monthly critical report development and analysis.
  • Provide input into the development and configuration of the new room and suite products.

Grand Residences By Royal Resorts

Cancun Riviera, Mexico

Luxury Boutique Resort with 110 1 and 2 bedroom condominiums
Retained to develop and implement Strategic sales and marketing plan from all business originating from US,Canada, Latin America and Europe.

November 2013 to June 2014

  • Provided Sales and Marketing Representation from US,Canada, Latin America and Europe.
  • Monthly sales missions to Key feeder cities such as New York, Atlanta, Paris, Madrid, Buenos Aires, Bogata, Chicago, Miami, Sao Paolo.
  • Developed full competitive analysis, rooms, suites and facilities features and benefits.
  • Conducted comprehensive rate review and SWOT analysis.
  • Developed rate strategy recommendations to increase room rates on weekdays and special peak date periods.
  • Created rate strategies by season and day of week that increased revenues on weekend and revpar weekday.
  • Provide weekly and monthly critical report development and analysis.
  • Provide input into the development and configuration of the new room and suite products.
  • Representation of resort at major tradeshows in Key feeder cities.
  • Negotiated and finalized whoelsale contracts for base business.
  • Strategically positioned the travel agents and incentive companies.
  • Created and implemented special programs to introduce new resort into the marketplace and book business.
  • Developed and remitted bi monthly eblasts to 150,000 travel agents 50,000 high level consumers and 60,000 incentive houses and meetin planners to introduce resort to marketplace

Cinco Ceibas Lodge and Spa
Pangola, Costa Rica
Eco Friendly and wellness Resort


(50 upscale rooms and suites). Hired as hotel asset management company to assist with developing, and operating a full service eco friendly and wellness center in the center of Costa Rica.

2012 to Present

Hotel Asset Management


Provided our professional insights on the best possible hospitality application for the property that will maximize revenues and create the highest possible ROI for owner and investors.
Current plan includes the following key actions:
  • Creation of Business plan to present to financial providers and potential investors.
  • Develop Full competitive Analysis including assessment of key features and benefits.
  • Creation SWOT Analysis
  • Create 10 year pro-forma capital and operating budget.
  • Developed marketing brochure to attract perspective investors or financial providers.
  • Work with owner and architects to design hotel including guest rooms, spa, and food and beverage facilities.
  • Recommended potential financial providers and investors.
  • Provide insight into ordering of FFE and Equipment on behalf of owners.
  • Provide report on potential brands or management companies that would be right fit for project.
  • Secure investment by financial provider or investors.
  • Negotiate and finalize contracts with vendors.
  • Approve hiring of all key executives by Management Company or brand.

BOSANOVA CONDO HOTEL

Mazatlan, Mexico

Bosanova Condo Hotel Project (82 upscale beachfront condo hotel units)
Hired as hotel asset management company.

2012 to Present


Hotel Asset Management

Provided our professional insights on the best possible hospitality application for the property that will maximize revenues and encourage luxury brand involvement.

  • Conducted Brand and management-franchising company selection process to maximize commercial opportunities for the condo suite resort.
  • Created pro-forma capital and operating budget.
  • Developed marketing brochure to attract perspective condo unit buyers.
  • Worked with owners and architects to design hotel including guest rooms, spa, and food and beverage facilities to be in line with brand.
  • Implemented the actions and initiated strategic partnership agreements with top luxury hotel companies desiring to grow to new markets, such as Mazatlan.
  • Negotiated and finalized brand contract and hotel management contracts on behalf of ownership.
  • Secured commitments from luxury Hotel Company for Branding condo-hotel in Mazatlan.

Phase II

  • Monitor performance of contracted luxury Hotel Company.
  • Provide insight into ordering of FFE and Equipment on behalf of owners.
  • Analyze reports delivered by branding and management companies and present opinions to ownership.
  • Bi-annual audits of the Branding company actions in written report delivered to client.
  • Negotiate and finalize contracts with vendors.
  • Approve hiring of all key executives by Management Company.
2013

LIMETREE BAY RESORT

68500 Overseas Highway, Long Key, Florida, 33001

Boutique Resort with 50 Rooms and Suites
Retained to strategically improve product & financial performance.

2009 to present

Asset Management including Operations Sales, Marketing and Revenue Management

  • Conducted competition analysis, rooms, suites and facilities.
  • Conducted comprehensive rate review and SWOT analysis.
  • Developed rate strategy recommendations to increase room rates on weekends and special peak date periods.
  • Repositioned Hotel with all online travel agencies and Limetree website.
  • Set up weekly revenue management format and key actions.
  • Developed room, suite and facility enhancement recommendations to strategically improve product.
  • Created and recommended competitive rate philosophy and strategy for all room types. This involved development and implementation of rate ate strategy to improve revpar.
  • Created rate strategies by season and day of week that increased revenues on weekend and revpar weekday.
  • Provided keyword analysis and recommendations to improve online exposure to upscale market.
  • Assisted in Redesigning web site with focus on improving customer bookings.
  • Provide weekly and monthly critical report development and analysis.
  • Provide input into the development and configuration of the new room and suite products.

Monterey Del Mar

Esterillo Este, Costa Rica

27 unit resort on the beach in North Central Pacific Coast.
(In conjunction with CJV Marketing Group LLC)
April 2012 to Present

Engaged by owner to improve the financial performance of this asset.

  • Created strategic action plan to improve quality of resort as well as services.
  • Developed and implemented standards for every guest room.
  • Conducted competition analysis, rooms, suites and facilities.
  • Conducted comprehensive rate review and SWOT analysis.
  • Developed rate strategy recommendations to increase room rates on weekends and l peak date periods and off season.
  • Created daily Revenue management worksheet to modify rates with Online travel agencies and Hotels websites.
  • Developed room, suite and facility enhancement recommendations to strategically improve product.
  • Interviewed and recommended General Manager and Sales representation company based in San Jose.
  • Created rate strategies by season and day of week that increased revenues on weekend and revpar weekday.
  • Hired Sales representative in USA to represent hotel.
  • Conducted and provided secret shopper analysis with recommendations.
  • Reommended and Hired Sales Representation company to respresent Hotel in Costa Rica.
  • Reviewed all menus and recommended restaurant and banquet menu changes to streamline food cost and create additional revenues for additional markets.
  • Organized and consucted photo shoot.
  • Recommended new website layout.
  • Rewrote website copy.
  • Created additional room categories and which improved REVPAR especially during high season.
  • Repositioned hotels on Online Travel companies by updating websites and revising all room rates to achieve maximum revenues.
  • Negotiated on behalf of hotel Large wholesale contract for year round business while increasing guest room rate by 20%.

HYDRA PROPERTIES

• Mazatlan, Mexico

• Riviera Maya, Mexico


300 unit Condo Hotel development in Mazatlan Mexico 500 Room all inclusive resort Riviera Maya, Mexico. Included in both studies is the following information:

2010 to current

Market Study and Asset Management

  • PESTLE Analysis
  • Country Tourism Impact
  • Residential Analysis
  • Hotel Market Performance
  • Economic Indicators
  • Competition And SWOT Analysis
  • STR Report and Analysis
  • Site Matrix Assessment
  • Rev Par Growth Analysis
  • Demographic Data
  • Brand Analysis and Recommendations
  • GDS/Internet/Reservation Analysis
  • Market Segmentation Analysis
  • Recommended Hotel Makeup and Standards
  • Payback Analysis
  • Balance Sheet/Cash Flow
  • 10 Year PNL & Revenue Projections
  • IRR Report and Analysis
  • Riviera Maya Tourism trends
  • Hotel Market segmentation
  • Historical analysis of last the 3 years supply and demand
  • Informational reports on hotel revpar, occupancies and ADR
  • Demand indicators and Projections
  • Statistics on Revpar, Occupancy and ADR market conditions in all Riviera Maya area
  • Created strength of the brand report in Riviera Maya and nationally and in key feeder cities

BOSANOVA CONDO HOTEL

Mazatlan, Mexico

Bosanova Condo Hotel Project (82 upscale beachfront condo hotel units)
Hired as hotel asset management company.
2006 – Current

Hotel Asset Management

Provided our professional insights on the best possible hospitality application for the property that will maximize revenues and encourage luxury brand involvement.

  • Conducted Brand and management-franchising company selection process to maximize commercial opportunities for the condo suite resort.
  • Created pro-forma capital and operating budget.
  • Developed marketing brochure to attract perspective condo unit buyers.
  • Worked with owners and architects to design hotel including guest rooms, spa, and food and beverage facilities to be in line with brand.
  • Implemented the actions and initiated strategic partnership agreements with top luxury hotel companies desiring to grow to new markets, such as Mazatlan.
  • Negotiated and finalized brand contract and hotel management contracts on behalf of ownership.
  • Secured commitments from luxury Hotel Company for Branding condo-hotel in Mazatlan.

Phase II

  • Monitor performance of contracted luxury Hotel Company.
  • Provide insight into ordering of FFE and Equipment on behalf of owners.
  • Analyze reports delivered by branding and management companies and present opinions to ownership.
  • Bi-annual audits of the Branding company actions in written report delivered to client.
  • Negotiate and finalize contracts with vendors.
  • Approve hiring of all key executives by Management Company.

Cinco Ceibas Lodge and Spa
Pangola, Costa Rica
Eco Friendly and wellness Resort


(50 upscale rooms and suites). Hired as hotel asset management company to assist with developing, and operating a full service eco friendly and wellness center in the center of Costa Rica.

2012 to Present

Hotel Asset Management


Provided our professional insights on the best possible hospitality application for the property that will maximize revenues and create the highest possible ROI for owner and investors.
Current plan includes the following key actions:
  • Creation of Business plan to present to financial providers and potential investors.
  • Develop Full competitive Analysis including assessment of key features and benefits.
  • Creation SWOT Analysis
  • Create 10 year pro-forma capital and operating budget.
  • Developed marketing brochure to attract perspective investors or financial providers.
  • Work with owner and architects to design hotel including guest rooms, spa, and food and beverage facilities.
  • Recommended potential financial providers and investors.
  • Provide insight into ordering of FFE and Equipment on behalf of owners.
  • Provide report on potential brands or management companies that would be right fit for project.
  • Secure investment by financial provider or investors.
  • Negotiate and finalize contracts with vendors.
  • Approve hiring of all key executives by Management Company or brand.
2012

Monterey Del Mar

Esterillo Este, Costa Rica

27 unit resort on the beach in North Central Pacific Coast.
(In conjunction with CJV Marketing Group LLC)

April 2012 to Present

Engaged by owner to improve the financial performance of this asset.

  • Created strategic action plan to improve quality of resort as well as services.
  • Developed and implemented standards for every guest room.
  • Conducted competition analysis, rooms, suites and facilities.
  • Conducted comprehensive rate review and SWOT analysis.
  • Developed rate strategy recommendations to increase room rates on weekends and l peak date periods and off season.
  • Created daily Revenue management worksheet to modify rates with Online travel agencies and Hotels websites.
  • Developed room, suite and facility enhancement recommendations to strategically improve product.
  • Interviewed and recommended General Manager and Sales representation company based in San Jose.
  • Created rate strategies by season and day of week that increased revenues on weekend and revpar weekday.
  • Hired Sales representative in USA to represent hotel.
  • Conducted and provided secret shopper analysis with recommendations.
  • Reommended and Hired Sales Representation company to respresent Hotel in Costa Rica.
  • Reviewed all menus and recommended restaurant and banquet menu changes to streamline food cost and create additional revenues for additional markets.
  • Organized and consucted photo shoot.
  • Recommended new website layout.
  • Rewrote website copy.
  • Created additional room categories and which improved REVPAR especially during high season.
  • Repositioned hotels on Online Travel companies by updating websites and revising all room rates to achieve maximum revenues.
  • Negotiated on behalf of hotel Large wholesale contract for year round business while increasing guest room rate by 20%.

LIMETREE BAY RESORT

68500 Overseas Highway, Long Key, Florida, 33001

Boutique Resort with 50 Rooms and Suites
Retained to strategically improve product & financial performance.

2009 to present

Asset Management including Operations Sales, Marketing and Revenue Management

  • Conducted competition analysis, rooms, suites and facilities.
  • Conducted comprehensive rate review and SWOT analysis.
  • Developed rate strategy recommendations to increase room rates on weekends and special peak date periods.
  • Repositioned Hotel with all online travel agencies and Limetree website.
  • Set up weekly revenue management format and key actions.
  • Developed room, suite and facility enhancement recommendations to strategically improve product.
  • Created and recommended competitive rate philosophy and strategy for all room types. This involved development and implementation of rate ate strategy to improve revpar.
  • Created rate strategies by season and day of week that increased revenues on weekend and revpar weekday.
  • Provided keyword analysis and recommendations to improve online exposure to upscale market.
  • Assisted in Redesigning web site with focus on improving customer bookings.
  • Provide weekly and monthly critical report development and analysis.
  • Provide input into the development and configuration of the new room and suite products.
2011

PRESIDENT AND PENGUIN HOTELS

1423 Collins Avenue, South Beach, Florida 33139

2 Boutique Resort with totaling 106 rooms, located on South Beach, Florida
Retained to improve financial performance and setup standards and procedures

March 2011 to December 2011

Asset Management including Operations Sales, Marketing and Revenue Management

  • Conducted competition analysis, rooms, suites and facilities.
  • Conducted comprehensive rate review and SWOT analysis.
  • Developed rate strategy recommendations to increase room rates on weekends and special peak date periods.
  • Created daily Revenue management worksheet to modify rates with Online travel agencies and Hotels websites.
  • Set up weekly revenue management meeting and reporting format.
  • Created weekly and monthly reports such as Pickup report, Pace Report, Market Segmentation, Room Type Analysis, and Forecasts.
  • Developed room, suite and facility enhancement recommendations to strategically improve product.
  • Created rate strategies by season and day of week that increased revenues on weekend and revpar weekday.
  • Provided keyword analysis and recommendations to improve online exposure to upscale market.
  • Redesigned web site with focus on improving customer bookings.
  • Increased revenues and Revpar over previous year by at least 20% every month.
  • Created and implememented format for 5 and 10 year projections which was instrumental in increasing value of hotel.
  • Setup and created new markets for hotel such as Latin American wholesale and North American retail travel.

Roz and Cal Kovens Conference Center

3000 N. E. 151st Street, North Miami, Florida

July 2011 to August 2011

In conjunction with CJV Marketing Group LLC. Engaged by Dean Of Hotel School to evaluate and recommend strategic actions in the following areas:

  • Operations
  • Human Resources
  • Administration
  • Financial situation
  • Revenue flow
  • Cost of Operations
  • Net Profit
  • REVPAM


  • Internal Relations
  • External Relations
  • Pricing and Positioning
  • Market segmentation maximization
  • Sales Team Segmentation breakdown
  • Sales Administration
  • Sales tools
  • Marketing plans
  • Business Plans
  • Market analysis
  • Market positioning
  • Sales Cycle
  • SWOT Analysis
  • Sales Process and Procedures
  • Sales Service and Catering Standards
  • Sales call efficiency/li>
2010

GANSEVOORT MIAMI BEACH

2377 Collins Avenue, Miami Beach, FL 33139

350 Rooms and Suites
Retained by Hotel Management Company to setup and improve Revenue Management function.

2010 to present

Revenue management, Rooms Revenue Budgeting, CRM Selection and implementation

Set-up and Operated Revenue Management Function

Performed daily revenue management function as interim Director of Revenue. Functions included:

  • Set up Pricing Strategies
  • Implemented rates and maintained proper availability in all systems
  • Daily Pick-up Report
  • Forecasting:
    1. Weekly 14 day
    2. Monthly 90 Day
  • Conducted weekly revenue management meeting
  • Developed required reports including weekly booking pace charts
  • Developed forecasting models
  • Assisted in hiring of Director of Revenue
  • Trained and transitioned to Director of Revenue
  • Developed monthly owner’s meeting presentation template and attended owner’s meetings

Developed and Issued 2011 Rooms Revenue Budget

  • Constructed detailed rooms revenue budget model
  • Built each segment from bottom up, starting with expected monthly production from each account
  • Prepared detailed budget overview document explaining budget assumptions
  • Presented budget to management company

CRM System Selection and Implementation

  • Conducted vendor selection process
  • Project manager for system implementation

ALMOND RESORTS

Caribbean Resort Hotel company with five hotels located in Jamaica, BWI
Almond Resorts engaged Hospitality Advance International to a long-term strategic project to setup and improve systems and revenue management functions with four phases

2009 - 2010

Reservations Revenue Management, System Selection and Recommendation

Reservations/Revenue Management Audit

Objective

To review the procedures and reports currently utilized in the revenue management and reservations functions, and provide recommendations for process and reporting enhancement

  • Reviewed Revenue Management Process including forecasting
  • Analyzed Pricing Strategies
  • Reviewed Central Reservations Systems functionality and connectivity
  • Reviewed reservations functions and current procedures from rate loading to call handling to reservation processing
  • Provided actionable recommendations for revenue and efficiency improvement

Process

  • Review of revenue management reports
  • Two-day on-site review of reservations system and procedures
  • Developed 18 page detailed recommendations document covering all areas of revenue management, including pricing strategy recommendations both transient and group, and reservations systems and process

Recommendations

  • Revised current revenue management reports and developed new ones, including a weekly booking pace report and forecast report
  • Hired a revenue manager
  • Provided a job description
  • Conducted RFP process to replace current out-dated and inefficient CRS with state of the art system
  • Restructured call handling in call center

Set-up Revenue Management Function

  • Assisted in hiring of revenue manager
  • Trained revenue manager
  • Developed required reports including weekly booking pace charts
  • Selected of competitive rate report tool
  • Developed Daily central reservations report showing all activity from previous day by property, by channel and by top customer, and issued it to the company daily

Conduct Request for Information/Request for Proposal

  • Constructed detailed RFI
  • Identified all feasible CRS vendors and distributed RFI
  • Administered RFI process including:
    • Reviewed and followed up responses
    • Ranked vendors responses to critical functionality criteria
    • Selected vendors to receive RFP
  • Administrated RFP process including:
    • Proposal review
    • Ranking of vendors
    • Selection of vendors to conduct on-site demos
    • Selection of two vendor finalists
    • Development of 3-year pro-forma cost analysis
    • Overall functionality pros and cons
    • Contract negotiation
    • Continued ongoing revenue management support and issuance of daily    reservations activity report

System Selection and Implementation

  • Final vendor selection
  • Contract execution
  • Managed implementation project including detailed involvement in property and room description development, and rate and data loading, as well as system interface implementations
  • Data validation prior to going live
  • Post cut-over support
2009

ELEGANT RESORTS OF BARBADOS

Heywoods Saint Peters, Barbados 26060


Luxury 5 star boutique resort company with 5 hotels located in Barbados, West Indies
Retained by Elegant Hotels to manage the project of moving the reservations centre from Barbados (from a PMS to a CRS application) to Florida gaining efficiencies.

2008 - 2010

Revenue & Distribution Management

Set up strategy and policy and procedure for revenue management system including the following key actions.

  • Centralized revenue management function
  • Established pricing structure (rate parity etc)
  • Introduced new reports and revenue tactics (i.e. Wholesale .v. consumer direct) that increased effectiveness and productivity
  • Increased revenue from Website bookings on the back of re- moving the booking engine to a more robust and effective platform, re-designing the web site and content and implementing SEO and PPC campaigns.

NIKKI BEACH HOTELS AND RESORTS

1 Ocean Drive, South Beach, Florida 33137

Retained to implement all aspects of Sales and Marketing required to launch a new brand, including development of a marketing plan, central distribution, pricing, marketing campaigns, and CRM functions.

2008 -2009

Marketing, Connectivity, Distribution & Sales management

  • Commenced integration of all Nikki Beach brands and included partners in the integration process.
  • Researched and recommended enhancements for Nikki Beach brand marketing initiatives, such as brochures, e- sales material, internet marketing and advertising, public relations.
  • Investigated and recommended GDS and internet connectivity options for all hotels and resorts schedule to open in 2008 and 2009.
  • Directed the implementation of all external and internal distribution and communication channels and systems including internet, GDS, and PM systems.
  • Worked with Nikki Beach technical department, revised and retooled the Nikki Beach website gearing it to attract travelers for the hotels and resorts.
  • Established pricing structure and rate strategy, which implemented on all distribution channels including the booking engine (set-up of rates and database).
  • Contracted with tour operators and online travel agencies
  • Worked with strategic partner MJL Select in providing sales and marketing representation in North America, South America Caribbean and Europe to key luxury travel agents and customers.

SINALOA STATE GOVERNMENT ECONOMIC TOURISM
Mexican State Tourism

Palace De Gobierno, Cullican, Sinaloa, Mexico, 80129


REDEVELOPMENT PROJECT
HAI was retained to raise capital (hotel investment) and attract 4-5 star hotel brands and development companies to the Mazatlan area of Sinaloa.

2006 to 2008

Destination Hotel & Resort Development

  • Qualified over 200 Hotel Brands, 100 Investment Companies, 100 Management Companies and 100 Restaurants, visiting corporate offices located in over 25 worldwide cities in the process.
  • Developed data base of over 300 hotel and hotel investment company accounts.
  • Represented Sinaloa at numerous tradeshows including A.L.I.S., NYU Hospitality Investment, and MACC Real Estate Investment Conference.
  • Organized 6 familiarization trips for such companies as Interstate Hotels, AV Development, American Construction, Williams & Associates, KOR, and TR Developments.
  • Developed the concept, and successfully implemented Mazatlan Development Advisory Council (MDAC). In April of 2007, this conference brought together deluxe hotel brands, deluxe hotel investors and management companies from USA, Canada and New Zealand. The hotel brands attracted: Preferred Hotels, Wyndham Hotels, Kor Hotels, and Interstate Hotels.
  • HAI has partnered with a Canadian real estate group along with a mega development company to develop 800 hectares of prime real estate with a land investment of up to 50 mil $ US. Total development dollars projected on this project is estimated at $ 500 mil US. Plans include 5 luxury resorts, championship golf course, deep sea marina, 3,000 residences and internationally recognized retail stores anchoring a luxury waterfront shopping experience with world renowned restaurants and nightclubs.
  • HAI worked with Nardi Associates and ARTECO Partners to coordinate and guide their project into the Upscale Luxury Condo-Hotel in Mazatlan.
  • In July 2007, AV Development closed on purchase of land at $ 4 million dollars for resort & condo development 5 klm north of Emerald Bay, just north of Nuevo Mazatlan. Total development $ US on this project is estimated at over 100 mil. They will build 200 luxury oceanfront condos, 20 villas and a 250 suite luxury resort and spa.
  • Following our development success, in January of 2009 Fonatur, the tourism development arm of the Mexican Federal government announced plans to develop Southern Mazatlan as prior done with Cancun and Ixtapa.
2008

CADOGAN HOTEL LONDON

65 room Boutique four star hotel located in Knightsbridge area of London
This project was the result of the collaborative efforts of Aelous Hospitality and Hospitality Advance International and MJL Select.

In 2008 HAI was retained by Asset Management Company to improve sales, marketing, revenues of the hotel and HAI partnered with MJL Select and Aelous Hospitality to provide revenue management and sales and marketing presence in North America South America Caribbean and Europe.

2008 – 2009

Sales and Marketing Development and Revenue Management

  • HAI led a repositioning project, forming a business and pricing strategy around the hotel room renovation and developed a distribution and yield management structure and action plan.
  • Coordinated the process between owning co., hotel management co, local hotel and sales teams and brand representation co. (Small Leading Hotels of the World)
  • Reviewed and revised corporate rate structure.
  • Setup corporate and travel agent rates for 2009 rfp process.
  • Made recommendations for the Development of new sales and marketing collateral.
  • Reviewed RFP list and coordinated with MJL Select follow-up with accounts and LHW.
  • Worked with MJL Select on a weekly basis to review corporate accounts and decide actions based on economic trends in US.
  • Created database and informative for Conde Nast Traveler 128 Top Travel.
  • Created data base of Travel + Leisure’s “A-List” (the top 128 travel experts).
  • Developed and implemented an Email blast special promo press release to North American Media.
  • Interviewed potential PR Agencies for North American and European markets.
  • Conducted sales missions to top clients of hotel.
  • Development and implementation of monthly eblast programs to travel agent and corporate data base.
2007

ELITE HOTELS & RESORTS


Luxury Resort Company with 12 hotels in the Caribbean
Deerfield Beach, Florida
12 Upscale Hotels in Caribbean

2007

Reservations and Sales training

  • Formulated a customized Sales and Reservations training program and conducted an onsite one week training program which resulted in an increase of conversion rates by over 10 percent
2006

INTERCONTINENTAL HOTEL MIAMI

Branded Four Star Hotel Company

1 Chopin Plaza, Miami Florida, 33131

645 Room hotel downtown Miami, Florida
HAI was retained to review current marketing brochures and to organize and develop a new set of marketing collateral.

2006

Marketing

  • Managed day to day sales and marketing operation of the hotel for 3 months.
  • Worked with both the photographer and hotel management to conduct photo shoots.
  • Conducted photo shoot for still and web marketing platforms.
  • Made recommendations for implementation of photo shoots for Print brochure and online website marketing.

HALEKULANI

2199 Kalia Road, Honolulu, Hawaii 96815

Luxury Resort Honolulu Hawaii
Hawaii, USA
A luxury award winning resort
2006

Reservations and Sales training

  • Formulated a customized Sales and Reservations training program and conducted an onsite one week training program which resulted in an increase of conversion rates by over 10 percent.