Santa Fe, New Mexico
2017 – 2018
Hired to manage hotel and revenue management.
Created brand standards. Created hotel manual. Conducted comprehensive rate review. Developed rate strategy recommendations to increase room rates on weekends and special peak date periods. Developed room, suite and facility enhancement recommendations to strategically improve product. Created and recommended competitive rate philosophy and strategy for all room types.
This involved development and implementation of rate ate strategy to improve RevPAR. Created rate strategies by season and day of week that increased revenues on weekend and RevPAR weekday. Provided weekly and monthly critical report development and analysis. Conducted competition analysis, rooms, suites and facilities. Conducted comprehensive rate review. Developed rate strategy recommendations to increase room rates on weekends and special peak date periods. Managed OTAs and make required adjustments to increase RevPAR. Daily adjustment rates to increase revenues. Created and produced daily weekly and monthly reports to analyze markets and business.