Palm Beach - Aruba
2016 - 2018
Retained to asset manage the conversion of partially built condo to condo hotel.
HAI Provided professional insights on the best possible hospitality application for the property to maximize revenues and create the highest possible ROI for owner and investors.
STRATEGIC ACTIONS INCLUDED:
Creation of business plan. Developed full competitive Analysis including assessment of key features and benefits. Created SWOT analysis. Developed 10-year pro-forma capital and operating budget. Assessed and recommended of best property management system for resort. Evaluated and interviewed 7 executive committee positions. Created critical path for projected updated monthly. Developed and recommendation Conducted brand analysis for resort which included but was not limited to the following: Franchise fees, management fees, Cost evaluation, Flexibility factors, loyalty programs, soft brand potential. Provided recommendations for resort room mix and size