Luxury Boutique Resort w/ 110 One & Two Bedroom Condominiums
2013 – 2014
Retained to develop and implement pre-opening strategic sales and marketing from all business originating from US, Canada, Latin America and Europe.
Provided Sales and Marketing Representation from US, Canada, Latin America and Europe. Monthly sales missions to Key feeder cities such as New York, Atlanta, Paris, Madrid, Buenos Aires, Bogotá, Chicago, Miami, Sao Paulo. Developed full competitive analysis, rooms, suites and facilities features and benefits. Conducted comprehensive rate review and SWOT analysis. Developed rate strategy recommendations to increase room rates on weekdays and special peak date periods. Created rate strategies by season and day of week that increased revenues on weekend and RevPAR weekday. Provided weekly and monthly critical report development and analysis. Provided input into the development and configuration of the new room and suite products. Represented of resort at major tradeshows in Key feeder cities. Negotiated and finalized wholesale contracts for base business Strategically positioned the travel agents and incentive companies. Created and implemented special programs to introduce new resort into the marketplace and book business. Developed and remitted bimonthly eblasts to 150,000 travel agents 50,000 high level consumers and 60,000 incentive houses and meeting planners to introduce resort to marketplace