Esterillo Este

Costa Rica (North Central Pacific Coast)
Beach Resort w/ 27 Units
2012 – 2014

Client developed in conjunction with CJV Marketing Group LLC.
Engaged by owner to improve the financial performance of their asset.

Created strategic action plan to improve quality of resort as well as services. Developed and implemented standards for every guest room. Conducted competition analysis, rooms, suites and facilities. Conducted comprehensive rate review and SWOT analysis. Developed rate strategy recommendations to increase room rates on weekends and l peak date periods and off season. Created daily Revenue management worksheet to modify rates with Online travel agencies and Hotels websites. Developed room, suite and facility enhancement recommendations to strategically improve product. Interviewed and recommended General Manager and Sales representation company based in San Jose. Created rate strategies by season and day of week that increased revenues on weekend and RevPAR weekday. Hired Sales representative in USA to represent hotel. Conducted and provided secret shopper analysis with recommendations. Recommended and Hired Sales Representation company to represent Hotel in Costa Rica. Reviewed all menus and recommended restaurant and banquet menu changes to streamline food cost and create additional revenues for additional markets. Organized and constructed photo shoot. Recommended new website layout. Rewrote website copy. Created additional room categories and which improved RevPAR especially during high season. Repositioned hotels on Online Travel companies by updating websites and revising all room rates to achieve maximum revenues. Negotiated on behalf of hotel Large wholesale contract for year round business while increasing guest room rate by 20%.