Luxury 5 Star Boutique Resort Company w/ 5 Hotels in the BWI
2008 - 2010
Retained by Elegant Hotels to manage the project of moving the reservations center from Barbados (from a PMS to a CRS application) to Florida gaining efficiencies.
Revenue & Distribution Management
• Set up strategy and policy and procedure for revenue management system including the following key actions.
• Centralized revenue management function
• Established pricing structure (rate parity etc.)
• Introduced new reports and revenue tactics (i.e. Wholesale .v. consumer direct) that increased effectiveness and productivity
• Increased revenue from Website bookings on the back of re- moving the booking engine to a more robust and effective platform, re-designing the web site and content and implementing SEO and PPC campaigns