ROZ AND CAL KOVENS CONFERENCE CENTER

In conjunction with CJV Marketing Group LLC.
Engaged by College of Hospitality Dean at FIU, to evaluate and recommend strategic actions.
Our consulting included the following areas:
• Operations
• Human Resources
• Administration
• Financial situation
• Revenue flow
• Cost of Operations
• Net Profit
• REVPAM
• Internal Relations
• External Relations
• Pricing and Positioning
• Market segmentation maximization
• Sales Team Segmentation breakdown
• Sales Administration
• Sales tools
• Marketing plans
• Business Plans
• Market analysis
• Market positioning
• Sales Cycle
• SWOT Analysis
• Sales Process and Procedures
• Sales Service and Catering Standards
• Sales call efficiency